Zaha Hadid Architects creates immersive installation for Samsung at Milan Design Week
Samsung collaborates with Zaha Hadid Architects and digital art and design collective Universal Everything during Milan Desing Week to tell the story of the recently unveiled Galaxy S8.
The immersive installation entitled ‘Unconfined: The Galaxy S8 Design’ offers an interactive environment inspired by the S8, with digital installations that bring the Galaxy design philosophy to life.
“‘Unconfined’ sets a benchmark in the way materials and technology come together to create a natural flow between device and user and this was the inspiration for our collaboration,” said Patrik Schumacher, principal, Zaha Hadid Architects, and head designer behind the project.
“We often look at the logic and coherence of nature’s systems when we are working to create environments that seamlessly connect form and function using innovative designs and technologies. This research is integrated within every aspect of the installation’s design.”