TKI uses olives as the central concept for Bahrain food space
Olives take centre stage at Thomas Klein International’s (TKI) Zayt Zaytoon restaurant concept in Manama, Bahrain.
The Zayt Zaytoon chain currently has three existing restaurants located in Manama, and TKI has been appointed to create a new look and feel for all the new spaces. The first re-branded Zayt Zaytoon located at Arad opened on 3 June 2015, and the second restaurant, located in in Isa Town in the new Sultan Centre Mall, will also open later this month.
“We spent enormous amounts of time analysing the existing Zayt Zaytoon brand to create a fresh new image that reflects the brand values -freshness of products, quality, transparency in the production methods and most importantly, tradition,” explains Daniel During, principal and managing director of TKI.
“Only minimal elements of the previous design have been included to keep a subliminal link in the current clients’ minds; however, the new design focuses more on the roots of the brands than in its existing format.”
“The existing design employs cartoons of the cultivation of the olive trees and the production of the olive oil, but with the new look we decided to go back into the roots directly and avoid the cartoonish approach that has been already widely utilised by other brands.”
Juxtaposing contemporary imagery with traditional design, the main walls of the new design boasts a vastly enlarged photographic image of olive trees used as a full wall covering to create the impression of sitting in an olive tree orchard.
The colour scheme is composed of olive oil hues, and the material palette includes the use of raw materials such as concrete floors, olive trees slabs and granite stone. A masterpiece installation of hand blown-glass in tones of green, hovers above the central tables to resemble drops of olive oil, and also serves as a light feature.
“Granite stone disks that were used for the pressing of the olives, are featured on the wall between the olive trees print, thereby becoming the centre focal point of the space. Olive wood veneer is then used as table tops to complete the circle,” added During.
The open plan kitchens of the new Zayt Zaytoon outlets also allow guests to view their food being cooked, and thereby re-enforces their concept of total freshness, traditional recipes and exquisite taste in a pleasure-filled environment.