Stride Treglown wins Interior Design of the Year: Hotel for Rove Hotel

The night’s first award for Interior Design of the Year: Hotels went to Rove Downtown Dubai hotel, designed by Stride Treglown. Rove Hotels is an Emaar Hospitality Group’s entry into the mid-market arena with a new generation lifestyle hotel brand and will roll out 10 properties across central locations in Dubai by 2020.

The judges felt that the winning project is what the region has been searching for. They described the Rove Downtown as “a fresh, affordable hotel with a sense of place that engages a new generation of travellers”.

Upon receiving the award, Anabel Oreiro, head of interior design at Stride Treglown, said: “We really wanted to win, but at the same time being relatively unknown in Dubai, we also didn’t know if we stood a chance. However, this project has been a great success so we had hopes.

“We were at the project today, and we had a walk through before the awards, and we were just assessing it on its merits. The fact that it has historical cues on its location but also it is contemporary. It is quirky and modern and a nice environment for people to spend time.”

Veena Kanchan, Dubai-based interior architect, worked on this project as the lead interior designer appointed by Stride Treglown.

She said: “I was quite fortunate to be introduced to this project as a designer. I think the strength lies in the brand itself and the way Rove Hotels was conceptualised. We as designers all looked through a single vision and managed to create a homogenous and harmonious space.”

The winning hotel has 420 rooms on 14 floors overlooking the Burj Khalifa and Downtown Dubai. The interior design draws inspiration from both Dubai’s heritage and its leaps of achievement reflecting the modern, cosmopolitan and cultural identity that the city has gained in the past decade.

The judges praised its innovative and fun signage concepts and graphic frames seen throughout the public areas as well as its great attention to details, commenting that the design “hits the right feeling for the market.”

One of the judges commented: “The first successful generation Y hotel of its kind in the region, this hotel has made a big buzz in the city and is well worth a tour. The hotel is jam packed with fun, and functional and engaging details around each corner.”