Social media gives unique insight into Islam’s holy city

Worshippers at Mekkah have given non-Muslims a unique and intimate insight into one of Islam’s holiest nights and most spectacular buildings by sharing images from inside the city.

Muslims were able to collaborate and share personal videos of Mecca using Snapchat’s Live Story feature, which collects submitted clips and splices them together before releasing the best footage to all 100 million Snapchat users.

The social media giant’s decision was prompted by an online campaign from hundreds of thousands of Saudi Muslims to live stream, under the hashtag ‘Mecca_live’.

It allowed a rare glimpse into Mecca, the birthplace of the Prophet Mohammed (PBUH), for non-Muslims who are not allowed to enter one of Islam’s holiest cities.