Saudi Arabia prepares for Decofair 2013

KSA: Organised by Reed Sunaidi Exhibitions and Sunaidi Expo, Saudi Arabia’s premium international furniture and interior design show Decofair 2013 prepares for its largest edition set for 29 November to 2 December at the Jeddah Centre for Forums & Events.

Traditionally, the show is known for focusing on residential design, however, with KSA’s recent commercial industry boom, the fair plans to introduce two new zones dedicated to office and commercial, and kitchen and bathroom.

“Unlike most of the other GCC markets, the Saudi real estate market is driven primarily by internal demand generated by the rapidly growing local population and robust economy,” explained Naomi Barton, international sales and marketing director of Reed Sunaidi Exhibitions.

She added: “KSA has the largest and fastest growing population in the GCC. The Central Department of Statistics and Information estimates the total KSA population will reach 31.6 million by 2016.

“The expanding population, coupled with the rising average income, will continue to feed demand for infrastructure and services…Where KSA differs from some of the other GCC countries, is demand for these services is generated internally, rather than from external market forces.”

With $5.6bn worth of commercial real estate projects set for completion this year, Saudi Arabia’s interior design industry seems to boast a positive outlook.

Saudi Arabia is also witnessing an increase in government investments in hospital and education infrastructure, with the Saudi ministry of health set to develop six new healthcare projects in the Al-Ahsa, Hail and Jazan regions.

“Saudi Arabia offers one of the most buoyant interior design markets in the region and Decofair’s additional office and commercial focus will help to facilitate real business between project handlers and exhibitors,” noted Barton.

Other market growths, such as the recent demand for new hospitality developments, correlate with the rise of religious, leisure and business tourism in Saudi Arabia. According to Alpen Capital, hotel room supply is expected to increase from 243,117 rooms in 2011, to 262,049 in 2016.

The country is also seeing six new economic cities grow, with the volume of office space in Jeddah and Riyadh continuing to increase. Such new developments are driving the demand for increased fit-out services.
According to Barton, Decofair 2013 will “showcase everything from furniture, furnishings, accessories, flooring and lighting, textiles, outdoor items and design services.”

And with the two new sections dedication to office, commercial, kitchen and bathroom, Decofair “will provide a dedicated sourcing channel for designers, buyers, specifiers, agents and project managers looking to supply some of the kingdom’s key commercial projects in the hospital, education, hospitality and office sectors.”