Consultancy, Rebrand, WSP, WSP PB

Rebrand revealed for WSP PB consultancy

WSP | Parsons Brinckerhoff (WSP | PB) will reveal a new brand identity on 10 May, 2017, ConstructionWeekOnline reports.

The company will change its name to WSP in a move that will cover more than 85 companies – including Mouchel – that have previously merged with the outfit.

The consultancy will also reveal a “new visual identity, including a new logo”, on 10 May.

All parts of the business will apply this change, including Mouchel in the Middle East.

WSP | PB acquired Mouchel in October 2016.

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The listed company’s name on the Toronto Stock Exchange – TSX: WSP – will remain unchanged.

Remarking on the development, WSP | PB’s UK CEO, Mark Naysmith, said: “We have decided to change our name after speaking to our people and our clients extensively.

“Our conversations with clients showed they have a genuine curiosity about us and the services we provide.

“Being WSP will allow us to focus on our shared future, combined talent and common vision as one of the country’s fastest growing engineering professional services consultancies,” Naysmith added in a press statement.

The company’s Middle East portfolio includes Dubai Mall Expansion, the Makkah Public Transport Program, and Doha Metro.