Labour, LittleBits, MoMA

MoMA Store unveils eye-catching window display

MoMA Store, part of the famous New York art museum, has enlisted educational company littleBits to create its window display.

littleBits is the electrical engineering world’s equivalent of Lego, providing children and adults with simple magnetic modules that snap together to form larger circuits that help explain basic engineering.

Consisting of several kinetic sculptures made of wood, cardboard and acrylic, the window displays introduce pedestrians to the world of simplified engineering.

littleBits partnered with Brooklyn-based design group Labour to develop the actual display.

Ayah Bdeir, littleBits CEO, challenged the design team by requesting it creates an electrical display using only littleBits equipment.

Together, MoMA Store and littleBits formed a platform that allowed artists and designers to utilise electrical engineering in their design process, completing a display that brings together light, sound
and motion in an elementary yet playful way.