Hani Douaji designs interactive packaging for Trident

Hani Douaji has designed a playful and interactive packaging concept for Trident Xtra, a sugar-free chewing gum that promotes strong, white teeth.

The range includes six designs that are meant to represent three various flavours: cool mint, spearmint and peppermint.

Each package has a masculine and feminine identity, where the former is distinguished by a thick brown mustache, and the latter by luscious red lips.

Additionally, the design applies an open gate allowing the chewing pieces to appear as teeth and the pink aluminium housing evoking healthy gums.