Deutsche Messe taps into Russia’s flooring market

Building on last year’s premiere of DOMOTEX Russia in Moscow, German trade fair Deutsche Messe is now tapping into Russia’s regional market for carpets and floor coverings.

‘DOMOTEX Russia goes regional’ is the name of a series of regional conferences that Deutsche Messe will be staging throughout Russia, creating additional opportunities for new entrants to expand their sales in Russia’s regional markets.

The first conference took place in Novosibirsk, Russia on 20 February hosting over 179 guests, offering the participants ample opportunities to make new, targeted contacts with distributors and purchasing executives from the wholesale and retail sectors in the region.

“We are very happy for taking part in the conference. Siberia has a lack of multipurpose platforms for floor coverings specialists to meet. That’s why the ‘DOMOTEX Russia goes regional’ event was very timely and relevant,” said Boris Bodenko, general director, Frobo Eurocol, Switzerland.

“Participating in this event gave us an opportunity to share our vision of the market development with the target audience, to see our friends and colleagues from the floor covering market in one place.

“The level of organisation and list of participants gave us no doubt that the conference ‘DOMOTEX Russia goes regional’ is certainly useful and meaningful event for the floor covering market in Siberia,” he added.

Deutsche Messe is planning to stage more of such conferences in other key regions around Russia, with the next event taking place in 2014.

DOMOTEX Russia 2013 will open its doors from 25 to 27 September in Moscow, featuring hand-made carpets and area rugs, machine-made carpets, textile floor coverings, parquets and laminate flooring as well as resilient floor coverings.