DAMAC Properties

Damac dangles yacht in front of prospective buyers

Even property developers participate in the Dubai Summer Surprises, with Damac Properties going all out this year, using luxury boats and yachts as incentives.

Customers who purchase an apartment at any of the firm’s developments across Dubai during a 30-day period starting June 14, will be eligible for a Sea-Doo Jet Ski, a Monterey Cruiser or an Azimut Yacht depending on the value of the unit purchased.

Damac Properties’ senior vice president, Niall McLoughlin said in a statement that it was building on the company’s reputation for providing “attractive added value incentives” during Dubai’s promotions.

“We considered long and hard our approach to the Dubai Summer Surprises. We felt it was critical to get our approach right in line with the market and to ensure that we did something that had mass appeal.

‘’We believe that the current market conditions will be more receptive to a wide ranging promotion like this rather than a more extravagant raffle prize where there is only a chance for one person to win. In addition, the climate here in Dubai is perfect for boating with estimates that there are over 50,000 leisure boats in the Middle East,” said LcLoughlin.

He added that while the firm has a range of “quality residential, commercial and retail properties in Dubai which already offer phenomenal value”, the added bonus of a luxury boat would lead people to take up the offer.