Broadway Malyan reveals rice-driven tourism hub in China

Broadway Malyan has unveiled colourful images of its latest project – a headquarter, research and development, hospitality and visitor centre for a rice seed company in southern China.

The project, for Grand Agriseeds Technology, is aiming to become a global centre for hybrid rice research, and an international leisure destination in the Qixianling area of Hainan.

Broadway Malyan will provide masterplanning, architectural and landscape design services for the project, from concept to detailed design and onsite deliver.

It will sit in a picturesque 35 acre site between the famous ‘Qixianling Seven Angels’ mountain ridge and the valley’s terraced rice fields.

The design will maximise views of the ridge and the valleys below for visitors staying in private villas, large format club house villas and a five-star resort hotel, operated by the Intercontinental Hotel Group.

The scheme will also include a new museum of hybrid rice, showcasing new production technologies, global solutions and the story of rice cultivation in Asia.

Broadway Malyan is currently developing the concept design, with detailed design work due to commence in the early summer and construction expected to start in early 2013.