Aurecon launches e-book that challenges architects and engineers about their approach to innovation
Engineering firm Aurecon has released an e-book titled #100GoodIdeas that encourages professionals in the fields of architecture and engineering to creatively approach the future challenges that will come from innovation and artificial intelligence.
The book is created in celebration of the two-year anniversary of Aurecon’s blog, Just Imagine, that focuses on the future of global engineering and infrastructure. Its aim. according to a release by the firm, is to “inspire future co-creation and innovation within the industry and encourage its readers to explore what is possible through their imagination”.
“The exponential rate of disruption continues to challenge every business today, and the desire to innovate alone will not be enough for organisations to survive through it. We have to become creative and go beyond the bounds of ordinary and conventional, to discover the possibilities that await us,” said Dr Kourosh Kayvani, Aurecon managing director for design, innovation and eminence.
“Our future is built through the ideas that we have of the future today and it is our responsibility to help envision it, shape it and make it happen,” he added.
The book consists of 100 arguments that are designed to be thought-provoking, surrounding topics such as business, leadership, engineering, technology, innovation, and sustainability as well as the future of our workforce.
“For the past two years, we have gone through a broad spectrum of futuristic ideas, theories and ideologies that can shape the way our world works, and it has deeply helped us connect with our readers. The #100GoodIdeas eBook is a representation of this milestone. As we move past the 100th, we now continue pushing our boundaries even further to help change the future of our world,” says Danielle Bond, Aurecon’s head of marketing and communications.
Click here to download the eBook for free.