Adidas 3D printed trainers now on sale

3D printed trainers by Adidas as worn by a number of athletes at this year’s Rio Olympics, including Team GB heptathlete Jessica Ennis-Hill and USA swimmer Allison Schmitt who wore them during the medal ceremonies have gone on sale.

The 3D Runner goes on limited sale at stores in London, New York and Tokyo – marking the first time that Adidas shoes incorporating 3D-printing technology have been available to purchase.

The shoes’ midsole is made from a printed web-like structure, with denser zones in high-force areas and less dense zones in low force areas.

A 3D-printed heel counter, the plastic insert used to reinforce the heel cup of a shoe, is integrated into the midsole – negating the need for glueing or stitching.

The upper of the shoe is made using Adidas’ Primeknit technology, meaning that it is both light and flexible.

“This is just the beginning,” Mikal Peveto, senior director of Adidas’ Future team said.

“Creating customised shoes based on an individual’s footprint – including their running style, foot shape, performance needs and personal preferences – is a north star for the industry and Adidas is leading with cutting edge innovations.”