60 second interview: 3dr Models

Dani A. Bterrani, CEO of 3dr Models, speaks to designMENA.com about the merits and secrets of traditional model making.

In this digital age, why are physical models still important?
With all the new technologies in the market now for architectural presentations, nothing portrays an architect’s or a developer’s concept more vividly than the traditional model making techniques. Only a model can give the real 3D effect and feel of a project, from a 1:1 scale model of a boulevard of the architect’s street view sketch pad, to the master planning of cities. A model allows the architect, developer, or master planner to look at any area of the project as they see fit.

What is the largest model that 3dr has worked on?
3dr Models has carried out a number of large models. These included three 1:100 scale models for Doha Corniche park at 60m by 40m. We also worked on a 1:10,000 scale model of Doha City which measures 23m by 23m and a KSA Makkah project which is 28m by 16m.

What is the secret to a great architectural model?
Scale is the most important point in model making, and this is my main follow up on our 30 to 40 models per month. A lot of model makers scale the model structure yet forget to scale everything around it.

For example, in scale 1:100 the product is 100 times smaller than reality, which means that there is a certain distance between you and the actual building in 1:1 scale. It means that any colour viewed up close must be dulled down at a distance due to molecules in the air, so green grass must be in different shades depending on the scale. These are the little things that makes the model what it really should be; such models are called RR (realistic replica) or RSF (realistic schematic form).