Tom Fereday creates Wes Anderson-inspired lounge series

Recently launched the Wes lounge pays homage to film director Wes Anderson. Designed by Tom Fereday for SD Element, the Aussie-made range merges traditional upholstery techniques with minimal, modern design.

Tom Fereday develops products based on the principle of honest design, conveying a design process that celebrates the materials and manufacturing processes behind furniture and products to design from the inside out.

The range consists of an ottoman, armchair and lounge and we are particularly impressed by its completely seamless upholstery, slick contrast piping and modular capabilities.

The Wes range conveys complex yet minimal forms with entirely seamless upholstery from every angle. Contrasting piping celebrates the soft form of the lounge with vibrant colours. The Wes range is constructed entirely from Eco plywood and finished with solid Ash legs and natural fabrics.