Intermetal, Oasis Furniture, Okamura

Office Suppliers You should know

According to global property consultancy Knight Frank, the Dubai commercial office market has continued to witness an increase in office accommodation, in excess of levels of demand.

This has resulted in city-wide vacancies in the broader market above 50%. A positive result is tenants taking advantage by consolidating and upgrading their accommodation.

Prime headline rents remain stable across Abu Dhabi, although greater incentives have been offered, according to a report by Knight Frank. The firm expects in the region of 500,000 square metres of prime and Grade A office space to be delivered in 2012.

New master–planned developments provide occupiers with full amenities including hotels, restaurants, and conference facilities and better parking ratios therefore providing comparable quality to Dubai and other international markets.

“Proactive landlords who get ahead of the curve will be more successful than those who chase the market,” said Matthew Dadd, associate, Knight Frank.

“Tenants are demanding further incentives and inducements to relocate to new developments from older buildings and villas under historic statutory protected rents,’’ he added.

With GCC interior design spend forecast to reach US$56 billion in 2012, according to Ventures Middle East, the 11th edition of The Office Exhibition is attracting participation from international firms dealing in office design as well as a host of first-time exhibitors.

With representation from almost every continent in the world, the show will reveal over 140 new-to-region products and a wide array of award-winning designs.

Against a backdrop of depressed or flat home economies, the recovery trend in certain GCC real estate segments is influencing top international interior brands to target the Middle East. With more than US$300 billion worth of major projects to be awarded across the Middle East by 2012 , event organiser dmg :: events is confident The Office Exhibition 2012 will deliver opportunities for participants to tap the anticipated market growth in the regional office segment.

As regional demand for efficient, world-class design in offices and commercial developments gathers pace, so too does demand for sustainable products at The Office Exhibition. In 2012, the regional architecture and design community will be able to source expert opinion and products to help with obtaining GreenGuard certification and LEED accreditation of their projects.

The show will broaden its offering to include health and education suppliers to meet the regional growth in both these sectors

According to consultants McKinsey & Co., the total health care spending in the GCC is forecast to reach US$60 billion by 2025 while Saudi Arabia’s 2011 budget, the largest ever, highlighted a spend of US$100 billion in education and infrastructure projects.

“The GCC commercial fit-out and office refurbishment segments are poised for exponential growth in the coming years. Both Qatar and Saudi Arabia have revealed plans for big infrastructure projects, which will require supporting commercial real estate, while in the UAE we continue to see businesses take advantage of the declining prices in prime office space and investing significantly in their interiors.

“With the Office Exhibition attracting visitors from across the wider Middle East and even Africa, it is the only gateway through which to reach vast numbers of business opportunities that exist in the region,” said David Wilson, event director.

With The Office Exhibition around the corner, scheduled for May 15-17, 2012, at the Dubai World Trade Centre, Commercial Interior Design speaks to the office suppliers you should know.

By Patrick Taylor, regional brand manager

Tell us about your company?
Okamura was founded in 1945 in Japan, taking its name from its location in Okamura town. Our diverse history has led Okamura from developing Japan’s first front wheel drive automatic car in 1957, to becoming the largest manufacturer of office furniture in Japan, with 11 manufacturing plants across Japan, and one in Thailand. We have been operating across the Middle East since early 2000 and due to our continued success within the region we opened our regional office in 2009.

What projects have you worked on?
We have worked on projects over the last three years in UAE, Saudi Arabia Kuwait and Qatar. To name but a few: Princess Noura University, Ras Gas, Adgas, Nour Islamic bank, Maydan race course, and Mubadala.

What sets you apart from the competition?
We are proud of having produced two new and unique chairs using robot leg technology, based on mechatronics technology developed by Oki Electric Industry Co., Ltd. (Tokyo, Japan), Luce and Leopard. We are always looking at improving and changing the way we approach the new era of the office.

Any news?
For the first time since 2007 we will be exhibiting at the Office Exhibition in Dubai; this is a great opportunity for us to improve market share and demonstrate our product portfolio.

Key challenges faced?
We are proud to be a Japanese company. All of our products are assembled within Japan, which gives us amazing quality control over what we produce; we feel the small sacrifice in price is more than made up for by the quality of the products.

Contact details?
Okamura Corporation Dubai Rep office
T: +971 4 3575197
F: +971 4 3575198


By Mohamed Roushdy, sales manager

Tell us about your company?
Founded in 1989, Intermetal has been manufacturing office furniture that integrates design, development, manufacturing and sales with a strong emphasis on quality, strength and durability. The office furniture collection offers a comprehensive range including executive and office desks, workstations, partitioning systems, conference and training furniture, reception desks, computer tables, storage solutions as well as a full range of ergonomic chairs.

What projects have you worked on?
Intermetal’s project list consists of government, semi-government, banks, private companies and universities. With distributors throughout the region, Intermetal has provided furniture to many prestigious clients/projects.

What sets you apart?
Being a local manufacturer gives our clients the flexibility in terms of dimensions, colour, finish and fabric and we have quick delivery times.

With increased access to technology, customers expect manufacturers to provide automated tools and through Intermetal’s in-house design and development team, we can provide customers with product visualisation and layouts.

Any news?
Intermetal recently opened a showroom and manufacturing facility in Dubai, UAE. This year will also see us expanding our market outside the UAE with new distributors being announced during the Office Exhibition.

Key challenges faced?
The financial crisis has had an adverse affect in the area resulting in budgets being cut with many office furniture manufacturers and suppliers competing for the same projects.

Contact details?
Mohamed Roushdy
Dubai Investment Park 1
P.O. Box 474039, Dubai, UAE
T: +971 4 884 1650 | F: +971 4 884 1934

Oasis Furniture
By Ralph Ong, managing director

Tell us about your company?
With a concern and passion for healthy seating, we have been office seating providers for dynamic spaces since 1998. Today, Oasis has become a market leader in Malaysia, with exports to over 65 countries, proving our competence in the field.

Burosc, a brand by Oasis, provides the highest standards of healthy seating for the corporate market world. Burosc has enjoyed the global market project line with more than six years of experience. It is now expanding its business and looking for partnerships in the Middle East and North Africa region.

What projects have you worked on?
Oasis has carried out successful project deliveries. Singapore — National University Singapore (NUS), M1, Starhub, ESPN, PSA Marine; Abu Dhabi — Paris-Sarbonne University; Dubai — UNAR Project Jebel Ali Free Zone (JAFZA), Westcon Project JAFZA; Qatar — State Security Project. Burosc by Oasis is making a strong entry into the office commercial project business and making its presence felt in the regional market.

What sets you apart from the competition?
All Burosc by Oasis products meet ANSI/BIFMA compliance standards. We adhere to stringent quality controls with no compromise to ergonomics. We believe in human resource development and training is part of the working culture at the firm.

Any news?
Recently, we collaborated with ergonomist, Dr. Jalaluddin Dahalan from Malaysia, whom we developed chairs with. Achievor, our latest chair, is ergonomically designed for health. It is intuitive, and combines strong aesthetics with maximum comfort. Most importantly, it is fully adjustable, available in seat pan options, and can fit any body shape perfectly.

Key challenges faced?
The awareness of the importance of healthy seating is still growing; people lack understanding and the knowledge about it. They suffer from back pain and poor blood circulation without realising the root cause. It is an alarming issue we have to concern ourselves with. Now, what we are doing is fostering awareness about this issue.

Contact details?
Oasis Furniture SDN BHD
2 & 3, Jalan Perindustrian Gemilang, Jalan Mersing, 86 000 Kluang, Johore, Malaysia.
T: +607 773 3292
F: +607 773 9181