Modern Edit by Shaw ContractModern Edit carpet collection by Shaw Contract allows designers and specifiers to move from hard surface to carpet tile and custom area rugs to create a cohesive setting for hospitality environments, breaking down the barriers of residential and commercial aesthetics. Marked by unconventional scales and imperfect finishes and a contemporary take on nostalgic design, Modern Edit pays homage to textile heritage.
“When it comes to delivering the ultimate customer experience, the hospitality flooring segment is unique,” says Andrew Jackson, marketing director EMEA at Shaw Contract. “From a commercial perspective demands are centred on performance, while from a style standpoint expectations are now that carpet is to be inspired by residential design.”
Jackson adds that hotels and restaurants typically aim to create environments divorced from the day-to day settings visitors experience at home or work.
“The result is that today’s manufacturers are increasingly collaborating with architects and designers to develop flooring products that assist in producing memorable hospitality spaces,” he says. “For example, when it comes to hotel carpet, we are seeing more guest rooms featuring carpets that feature full pattern repeat to create visual statements.
In creating Modern Edit, Shaw Contract wanted to reflect a sense of history, paying homage to textile heritage by offering a threadbare and luxurious authenticity, weaved with a modern twist.
Suitable for both public and private spaces, Modern Edit draws on the tension between artisanal deconstruction and structure, familiar and fresh, to produce a carpet collection with opulent aesthetic and delicate detail. For more information visit www.shawcontract.com