Lighting in retail design: Fagerhult lights the Corcel concept store in d3
An antithesis to the typical retail design prevailing in the region, with an abundance of light and excessive use of luminaires, the Corcel store, located in the heart of d3, plays on the targeted application of only necessary for creating the right atmosphere functional lighting with a focus on decorative elements of the interior design.
On the project, Fagerhult worked alongside Tarik Zaharna, the founder of T.ZED Architects, architecture and design practice based in the UAE and operating internationally.
Corcel Concept Store & Café is and is a brainchild of a Dubai-based Swedish entrepreneur Christian Frealdsson. Under one roof, Corcel combines a retail store and a bagel house, selling some of the most prominent brands in the world.
A strive to the innovation of all parties led to creating a modern and diverse lighting design, which looks right in place in the region’s most up and coming design hubs,” says Charles Wright, retail manager at Fagerhult.
According to him, the design idea was to combine functional track lighting and recessed lighting with a large amount of decorative lighting throughout the store. From custom made linear tubes suspended through the main store right the way to the De Vorm pendants in the café section of the store – the space is inviting and impressive.
The main feature of the store is the back wall with an eye-catching print design: it was imperative for the lighting to not take away from it.
The Fagerhult approach was to place track lighting only where it is most necessarily required. This allowed the fittings to contribute to the lighting effect without drawing attention to the installation itself – and to save on the energy consumption.
Wright continues: “As retail, in general, is currently inundated with unjustifiably high lux levels with a questionable number of luminaires, it has become a fun challenge to step away from the trite design and go along the Scandinavian clean philosophy of employing as much daylight and as few artificial light sources as possible to achieve the almost theatrical effect.”