Jordanian architects should take advantage of their lower cost base to service the wider Middle East, says Perkins+Will’s Firas Hnoosh
According to Perkins+Will’s principal and design director of architecture, Firas Hnoosh, Jordan’s architects – some of the best in the region, he said – should leverage their lower cost base, expertise and geographic position to service the rest of the Middle East.
Despite Jordan’s growth outlook being strained by the region's unstable situation and neigbouring conflicts, with its current budget deficit and limited foreign investment presenting ongoing challenges, it has developed powerful hospitality schemes in the past few years, said Hnoosh, which have provided local architecture firms with experience and professional standing.
“Jordan is a country with very good foreign relationships,” said Hnoosh, “and this offers its architects an advantage to move flexibly.”
Hnoosh added that the next few years will bring new challenges and opportunities to Jordan’s development, as the region’s construction market will become more competitive and price conscious.
“I think with the right approach, using their talent base and lower cost base, Jordanian architects can expand their reach to other developing countries in the region, as well as to regions outside their traditional reach, including North and Central Africa, particularly in the right sectors such as education, housing, masterplanning and public buildings.
“Larger Jordanian firms have been investing in opening offices in places like Dubai and Riyadh, with the aim to seize opportunities and offer a high-end service at a more competitive price than the local and international competition in those locations,” he added. “The MENA region’s construction market is often described as highly competitive and price conscious, but I believe Jordanian firms are well positioned to offer a service balanced between quality and cost.”